» Social Media Management
Everyone can agree that social media is a powerful double-edged sword, can enable just about anyone to wreck someone’s reputation by just one post, even if unintentional, fortunately, the same platform in the hands of a watchful, quick and __ PR can __ avert a potential PR nightmare/disaster not only to keep up with the pace of your audience, also to quickly monitor/address issues that are being brought up in the online world at real time.
Everyone can safely agree that social media is the single most tedious thing to monitor on earth. Imagine billions of people with access to the web from different devices and using numerous websites to publish or comment about every single thing they know/experience. Yep, pretty overwhelming. But not with a team of skilled techies working on it. LGO is capable of keeping track of what people say about you in all of the major social media sites (sites that actually matter). We’re talking Facebook, Twitter, Digg, Linkedin, Myspace (yes, still alive), Google+, YouTube (that counts). Not only do we keep tabs on your social media standing, we also have our ways to actually get the talk started about how awesome you are (okay, maybe a bit more subtle than that). Check out our Brand Awareness service.
Customers or not, people are talking about you online while the rest of the world listens.
Some businesses are wary of the mob rule that this concept presents but social media is just another double-edged sword – positive comments about your business will benefit you the same way that negative stuff can hound you in the search results – you simply have to effectively manage what you can control.
The Internet is all about the social media now and simply having an account in leading social media sites will not weigh heavily on the search signals. You have to have real interactions regularly for them to be really valuable. Site participation (e.g. connecting to other users, receiving comments and uploading photos) makes your profile more authentic than just a place to get backlinks from.
We also work our way into getting your product/brand (or in some cases, you yourself) more exposure so you could have those valuable
reviews that will raise your positive rep organically. Of course,
offensive or just generally bad reviews with no basis whatsoever
in case you’re wondering, we don’t do puff pieces
consumer review and professional review
and the ever-misleading (but funny as hell) spoof reviews by trolls
opposed to traditional review methods
supposedly by a client who availed of the service or bought the product
which are then rated by the community according to its helpfulness or accuracy
question the reliability of the whole system
difficult to prove, for example, that the reviewer actually used or bought the product he is reviewing
then there’s the abuses that come in the form of scathing reviews that came from competitors
and the fact that most of these popular review sites are supported by ads doesn’t help at all
those ads are obviously coming from businesses and with that, what’s our assurance that they
won’t shy away from publishing those not-so-good reviews about them
about people, services, products and businesses as a whole
the thing is, such review and ratings site are evidently influencing purchasing behavior of
the issue of anonymity in such platforms,
so practically anyone can post glowing reviews about a service or mercilessly bash it
the question of their objectivity
rave or rant
they even recognize that they cannot guarantee accuracy or validity in any content, kinda like
use it at your own risk
pay for expert reviews, some actually send products to professionals in their field for review,
even before the official launch
then there's the professional-looking sites that focuses on raving (or ranting) about certain products that are actually just blogs dedicated to doing just that, that is, no comments allowed
» Content Creation
We’re good at coming up with creative and engaging pieces that are not rehashed from some other sources, original, no chance of getting flagged for spam or trash content, LGO takes care of everything involved in making
also optimizing that content with the right phrases, in just the right amount, for it to be search-engine friendly
writing the content for ORM campaigns is included in the package
SEO//not only do we, SEO practices sure comes in handy in the ORM department, in burying those nasty and libelous results, words attached to your brand/name by creating more relevant, positive and useful __
The backbone of any effective ORM campaign is a proactive SEO. LGO utilizes all the necessary SEO tools and strategies to back the ORM up.
SERP//search engine results are undoubtedly important in any online campaign, especially google, reputation
Search Engine Results Page.
Search engine results page is the __ sheet we check against to make sure the campaign we launched is doing what it should for you. This is where we see how much, if at all, impact has been made by a particular ORM campaign on your behalf. Translation: how much the bad stuff about you has gone down in the results page and how much the good and legit stuff has gone up/prominent.
The SEO Factor
knowing what works in SEO campaigns we sure know what should work in ORM
basically, the goal is to get those results containing bad rep down the Internet black hole and push the legit and accurate results to the first page looks easy but nothing could be more misleading
looks easy but nothing could be more misleading
sponsored links, ad listings that are inserted in search results